111 Murray Street
April 23, 2018

111 Murray Street

In 2013, St. John’s University sold the building at 101 Murray Street in Tribeca to a trio of developers: Steven Witkoff, Howard Lorber, and Fisher Brothers. With a price of $223 million, plans to recreate the block as a luxury residential tower put it among the highest amount developers had ever paid for buildable land in downtown Manhattan.

In order to make that investment worthwhile, the development group called on noted architecture firm Kohn Pedersen Fox to design what would become, in the words of Fisher Group’s Arnold Fisher,  “an iconic new addition to the world’s most beautiful skyline.”

They accomplished what they set out to do with an 892-foot, 59-story high-rise called 111 Murray Street with a modern silhouette that stands out amongst its historic neighbors without even trying. Inspired by Italian glass vessels and the fashion industry that dominates the streets below, the glass tower rises unassumingly to 40 floors before flaring out and eventually rising into a sculpted crown of sorts. The glass exterior wraps around the core of the building to create a pinwheel-like structure that heightens panoramic views from the top and enhances the pedestrian experience from the street.

This unique shape in the Manhattan skyline also finds a place of balance with its own neighborhood. The building’s height finds a middle ground between the epic One World Trade Center and its surrounding structures and the smaller buildings that mark the region. In fact, 111 Murray Street is the third-tallest building in Tribeca, only slightly shorter than 30 Park Place and 56 Leonard, while rising to the same height as the Woolworth Building.

Let’s admire some of the best photos and renderings of 111 Murray, carefully selected by Broadway Realty’s marketing team from Pinterest user posts:


At ground level, a plaza complete with lawn space, a water fountain, and a sculpture garden creates a den of activity for residents as well as those passing by. The building’s entrance leads directly into an oversized lobby designed by architect and designer David Rockwell. The lobby connects directly with multiple spaces that enhance the welcoming experience. A mix of older natural materials, steel walls, hand-blown glass, and travertine floors create a fascinating interplay that changes throughout the day.

The same care put into the one-of-a-kind exterior of the building went into the 157 Tribeca Luxury Condominium Residences. Architect and designer David Mann, the founder of MR Architecture + Decor, designed the condos and while each one is unique, they all find a balance in terms of light, scale, and proportion. Huge ceilings and floor-to-ceiling windows take full advantage of stunning views while a warm palette full of natural materials, such as custom oak floors and hand-picked stone, give the open living spaces a comfortable, modern livability.

Rather than stick them in a forgotten corner, kitchens are expansive and include windows so the full experience of living here continues even while cooking. Marble waterfall countertops provide plenty of space for prep or as the perfect spot for casual and formal meals. Wolf, Sub-Zero, and Miele appliances make cooking, storing food, and washing up simple without sacrificing elegance. Kitchens also flow directly into entertaining spaces so the good times continue effortlessly.

Bathrooms come complete with Dornbracht fixtures and faucets amongst sleek stone surfaces. In many of the residences, the master bath includes a BluStone bathtub that looks directly out full-length windows on the city below. Radiant heated floors and travertine feature walls complete the luxurious experience. Powder rooms evoke a sense of cleanliness through natural stone features while regular baths include marble walls and polished chrome details.

Like the other rooms, bedrooms lean on the floor-to-ceiling windows and high ceilings to create an experience that is expansive but warm.  Four-inch plank flooring adds an extra layer of elegance.

For those who live in the 71 units at the top of the building, residency includes private elevators that open to your very own vestibule. All other floors, which include two-to-four residences, share a common corridor where an elevator arrives.  The penthouse units also include a service entrance and optional library room.

Here’s a small gallery of photos and renderings, assembled from user-posted Pinterest content:


Long before pre-sales were underway at Tribeca Luxury Condominiums, people were talking about the amenities that come with living here. Specifically, the fact that the building offers its residents concierge jet service to any destination in the world. “Our buyer profile at 111 Murray is the type of demographic to use private aircrafts,” developer Steve Witkoff told the Wall Street Journal, which certainly tells you what the lifestyle expectation is going to be here.

The unique amenities don’t stop there for residents. Drybar, the hair salon chain known for their blowout style, has a two-chair salon in the building. Residents will be able to book appointments, sit in custom Italian chairs, lounge at marble bars with built-in iPhone charging stations, and watch movies or TV shows on flat-screen TVs while getting their hair done. Drybar also offers in-home blowouts for any resident of the building.

Plenty of luxury residential towers offer a dining room, but how many include a patisserie? This private dining area also includes separate sections for cocktail parties and other functions. The building suggests it as the perfect place to host a dinner party featuring a celebrity chef, though acquiring the services of that chef might be up to you.

Again, plenty of buildings offer a children’s playroom, but not many tailor one specifically to teens. This room includes a multitude of arcade games, air hockey, and other fun activities for the older kids who live here. There’s also a separate room for watching movies with plenty of room for friends.

Some of the more traditional amenities include a lounge with 15-foot ceilings, plenty of seating, and large fireplace. The space, perfect for relaxing with neighbors and friends,  overlooks a water wall and reflecting pool.

Of course, there’s a 75-foot lap pool room that includes teak and stone lounges, a hot tub, and even a splash pool with water jets for when you’d rather have some fun in the water. Keep the workout going in the 3,000 square-foot fitness center that includes every machine, tool and weight you need, as well as several studio spaces for yoga, stretching, and other activities.

When you’d rather relax your mind and body, head for the hammam, a meditative space that includes marble beds, carved sinks, and a modern Turkish bath experience. Warm colors complete the embracing experience.


Aside from what’s available inside 111 Murray Street, the value of living in Tribeca is in what else you can do without even needing to get in a cab or take the train. Within a few blocks, you’ll be able to find just about anything you’re looking for in luxury living.

If you’re hungry, restaurants such as The Palm Tribeca, Il Giglio, and Little Park are within a few blocks. Westfield Mall and Brookfield Place are both right around the corner for all your shopping needs. On the same block, you’ll be able to get whatever you need from Whole Foods. If you want the specialize your workout, you’ll find Soulcycle, Real Pilates, and Drill Fitness within walking distance (though maybe you’ll want to take a cab back). And for a great day out or a stroll through town, Rockefeller Park, Hudson River Park, and Washington Market Park are all right there.

Let’s take a look at a few floorplans:


As you’d probably imagine, pre-sales were brisk for Tribeca Luxury Condominiums. As it stands, nine units remain available for original sale. The cheapest of the available residences is a 1,593 square-foot, two-bedroom, two-bath condo on the 22nd floor asking $4,300,000. The most expensive unit is a 4,014 square-foot, five-bedroom, six-bath penthouse on the 61st floor asking $18,900,000. In-between the two, units range between two and four bedrooms and from $4,500,000 to $15,000,000.

Interested in acquiring properties in this iconic new Manhattan building? We can make it happen! For more information, please contact me, Elliot Bogod of Broadway Realty, via email ebogod@broadwayrealty.com or phone: (212) 577-2270